Your No.1 Stand Up Paddle Board Pro Shop in Hong Kong

WHATZSUP – Founded by SUP lovers for SUP lovers.

WHATZSUP is a Standup Paddleboard Pro Shop located at the heart of Hong Kong.  Standup Paddle boarding for sure is the fastest growing water sports in the decade and it is still growing, SUP became popular has many good reasons – it is a great outdoor activity, it allows you to embrace with the ocean, it is healthy coz you’re working out your whole body while paddling, it is easy to participate and it is suitable for everyone, but most importantly is its diversity, you may use only board & paddle to exercise in many different form, from a relaxing cruise paddle session, to an intensive paddle training; from SUP surfing, open ocean SUP down-winding to SUP racing; some ways that you might have never think of such as SUP yoga, SUP polo, SUP fishing, SUP whitewater…etc. You may do many things with your SUP gear once you started SUPing.

Of all the above paddling way we mentioned, you might find hard to pick a board that suit your needs, …and here we are, WHATZSUP specialised in Standup Paddeboards and related products, if you are still looking at information like specs & features online, it is time to come up to our pro-shop, have a touch and carry some SUP boards with your own hand, we will help you choose a board that truly fit your needs.

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Customer Reviews

Based on 47 reviews

Awesome customer service and lots of helpful knowledge to share to get you out on the water with equipment that best suits your needs 🤙

Great service and sales with a full board and equipment walk through was much appreciated. Have recommended Whatszup to many friends and happy to do so. Great shop.

好多款板揀,員工細心解說 😃

Excellent service

Bought a 14' hard board, excellent Door to Door delivery service

Full Set!

Picked up a board from this shop, everything is included in the bag - very nice

Nice selection of BP fins and paddles

Good service

No idea which board to get and asked for a suggestion. Very knowledagable staff recommended a perfect board for me.


成套板乜配件都齊哂,買完即刻落海玩!享受了一個爽快的下午 =)

Best place to buy high quality SUP accessories

The only place in HK to have a good selection of VMG fins. Bought one for my ONE EVO pro, will definitely come back.

Good quality and excellent service

Staff recommended Molokai inflatable, and I found myself enjoying it very much. Easy to carry and good quality.


試玩 Molokai 充氣板,好易上手!(第一次玩直立板)

Fun Times!

Whatzsup team paddlers are very attentive. Learnt a lot of SUP tips today

SUP board for children

No idea they have SUP board for children! The size is perfect for my 10 years old. Got to start training him at a young age right?

Nice afternoon in summer

No regret buying the Molokai inflatable and QB paddle from this shop. If you need good SUP gear, defintely visit Whatzsup

Nice SUP, can't wait to get into the water!

Staff helped me to move the board to my car, excellent service all round!

Good value

The board and the paddle are very good value and in high quality. Unlike those you get from other places.

Excellent after sale service

Board damaged during transportation. They replace the board very quickly with no question asked.

My son loved it

Got an inflatable for my kid and we had a great time.

Mixed up my order

Went to pick up my order but they mixed it up. Glad to sort it out quickly thought. Good service.